ga4

Difference between GA3 and GA4

Understanding the Difference Between GA3 and GA4: A Comprehensive Guide

Picture this: it’s a sunny afternoon, and you’re out for a bike ride. You’ve been pedalling on your classic old bicycle with all its nostalgic charm, blissfully unaware that others have upgraded to sleek electric bikes. Along comes a rider who swishes past you effortlessly, putting your traditional two-wheeler to shame. That rider represents Google […]

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GA4 beginners guide

A Beginner’s Guide to Google Analytics 4 (GA4)

Are you ready to dive into the world of data-driven decision-making? Enter Google Analytics 4 (GA4), the latest iteration of the powerhouse tool that’s been shaping marketing landscapes for 18 years. Picture this: a sculptor carefully crafting a masterpiece is akin to your venture into optimising your website and upscaling your business using GA4. In

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GA4 migration guide

GA4 Migration Guide: How to Upgrade Your Google Analytics Property

Picture this: you’re a pilot navigating an ever-changing landscape of digital marketing, and Google Analytics has been your trusty co-pilot. After years of relying on its insights to steer your campaigns successfully, it’s time for an upgrade. Enter GA4, Google’s latest innovation that promises to elevate your analytical prowess even further. Handling this migration with

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